L.L. Bean Who Markets Lobsters (Lobster Roll With That Anorak?) – NYTimes.com

To ensure a supply for her lobster-roll chain and a supermarket line of lobster products, Ms. Bean has spent millions to acquire and upgrade three wharves and buying stations — where several dozen lobstermen sell their catch — as well as a processing plant on the state’s midcoast.

also:

Her goal, she said, is to save Maine’s most iconic industry by ending its dependence on Canadian processors and, under her Linda Bean’s Perfect Maine label, to mass market Maine lobster the way Perdue does chicken.

moreover, regarding her relations with struggling career lobstermen:

She has worked to win their loyalty by selling bait and gas with no profit margin, she said — lobstermen are independent operators who own their boats — and by giving them annual bonuses that amount to an extra 33 cents for every pound they sold her that year. “They’ve become quite loyal,” she said.

Will lobster roll “fixins” (knuckle/claw meat) be part of the Spitfire/Shiny Maine offering?

I am excited to share some news about a Shiny Heart Ventures project I have been working on for the last couple months. My partner at Shiny Heart Ventures, Jen “@noreaster” Consalvo comes from a little town near Kennebunkport, Maine. She grew up ther…